About
With over 20 years of online marketing, eCommerce, and B2B experience, Justin Meats is a proven product management leader and is currently VP of Product at RevLocal, a digital marketing agency. Justin is responsible for the vision, strategy, and roadmap of its marketing platform that helps local businesses and multi-location brands thrive and find success with their online marketing.
Before RevLocal, Justin was VP of Product at PriceSpider and led the product team responsible for the features and design of the company’s platform that help manufacturers discover the what, where, when, and how people purchase their products while protecting brand equity. The platform included where to buy functionality on the manufacturer’s websites, monitoring and enforcing price policies such as Minimum Advertised Price (MAP), and ensuring retailers use the correct imaging, copy, and product specifications.
In July of 2019, PriceSpider acquired ORIS Intelligence, where Justin was Co-Founder and Chief Product Officer. Justin helped build ORIS Intelligence from the ground up and was ultimately responsible for the company’s platform that helped manufacturers efficiently and effectively enforce their price policies.
Before co-founding ORIS Intelligence, Justin had several roles in website development, marketing, and optimizing eCommerce conversion rates. He was an early advocate for eCommerce and has spent his career educating businesses on effective strategies for conducting business online.
He grew up in West Central Illinois and graduated summa cum laude from Quincy University with a double major in computer science and broadcast communication. He met his wife, Erin, in college, and they have four kids, a dog, and a cat. They moved from Quincy, Illinois to Upper Arlington, Ohio in 2010.
In his free time, Justin is a big Star Wars fan, enjoys spending time outdoors, and he and his son have traveled to the highest point in 19 states on their highpointing trips. He volunteers with the Upper Arlington Marching Band, Upper Arlington Orchestra Parents Association (UAOPA), and Boy Scout Troop 417. Justin and his family are members of Saint Brendan the Navigator Church. He is on the core team for the That Man is You (TMIY) men’s program at Saint Agatha Church. As a Columbus area resident, he’s also an avid Ohio State Buckeyes fan.
He is a High” I” (Parrot) from the DISC Behavioral Assessment, an EFNJ-A (Campaigner) from 16Personalities (Myers-Briggs), and his two styles of Working Genius are Discernment and Galvanizing.
